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articles:customer_satisfaction_a_fallacy [2022/05/09 09:50] – [Customer Satisfaction: Do customers "really" know what they want?] rrandall | articles:customer_satisfaction_a_fallacy [2023/04/28 10:50] (current) – [How meaningful are customer satisfaction levels?] rrandall |
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Unfortunately, this isn't a new phenomenon. Far too many new gun owners have had their choice in firearms unduly influenced by movies, TV shows, and video games. Just because some actor/actress looked "cool" wielding a particular gun DOESN'T mean that it will fit your needs. A perfect example of this was the 1971 movie "Dirty Harry", where San Francisco Detective Harry Callahan, portrayed by Clint Eastwood, carried a Smith & Wesson Model 29 chambered in .44 Magnum. According to a 2008 20th Century Fox poll, the Smith & Wesson Model 29 was the second most recognized weapon on film - behind the lightsaber from Star Wars! And sales of the Smith & Wesson Model 29 skyrocketed for over 25 years. Yet, many people who bought the revolver rarely, if ever, fired it - because it was big, heavy, and had a tremendous recoil. Ultimately, it became more of a conversation piece conveying status rather than a tool for self-defense. | Unfortunately, this isn't a new phenomenon. Far too many new gun owners have had their choice in firearms unduly influenced by movies, TV shows, and video games. Just because some actor/actress looked "cool" wielding a particular gun DOESN'T mean that it will fit your needs. A perfect example of this was the 1971 movie "Dirty Harry", where San Francisco Detective Harry Callahan, portrayed by Clint Eastwood, carried a Smith & Wesson Model 29 chambered in .44 Magnum. According to a 2008 20th Century Fox poll, the Smith & Wesson Model 29 was the second most recognized weapon on film - behind the lightsaber from Star Wars! And sales of the Smith & Wesson Model 29 skyrocketed for over 25 years. Yet, many people who bought the revolver rarely, if ever, fired it - because it was big, heavy, and had a tremendous recoil. Ultimately, it became more of a conversation piece conveying status rather than a tool for self-defense. |
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More recently, choosing a handgun because some CGI characters in a video game (e.g., "[[https://www.callofduty.com/|Call of Duty]]") made them look "cool", doesn't mean that handgun will magically make you "cool"... or perform the same way it did in the game. And no. It's not "virtual reality"... it's a game designed to help people escape from reality. | More recently, choosing a handgun because some CGI characters in a video game made them look "cool" (e.g., "[[https://www.callofduty.com/|Call of Duty]]"), doesn't mean that handgun will magically make you "cool"... or perform the same way it did in the game. And no. It's not "virtual reality"... it's a game designed to help people //escape// from reality. |
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When purchasing a handgun, do you want a movie prop... or a personal defense weapon? Is your priority that a handgun "look cool"... or that it is one that you can actually handle? | When purchasing a handgun, do you want a movie prop... or a personal defense weapon? Is your priority that a handgun "look cool"... or that it is one that you can actually handle? |
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According to one popular gun store owner, in 2020, the most popular handgun brand sold was a [[https://us.glock.com/en|Glock]]. The most returned handgun was... a Glock. When questioned about the return, customers stated that the Glock brand had been recommended by a friend who owned one. And the reason for the return was that the customer didn't realize that the gun didn't have a "Safety". \\ | According to one popular gun store owner, in 2020 the most popular handgun brand sold was [[https://us.glock.com/en|Glock]]. The most returned handgun was... a Glock. When questioned about the return, customers stated that the Glock brand had been recommended by a friend who owned one. And the reason for the return was that the customer didn't realize that the gun didn't have a "Safety". \\ |
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Experienced gun owners understand that in a defensive situation, the defender is always at a disadvantage by being forced into a reactive mode. And that survival may depend upon both decisions and actions that must be made within milliseconds. In order to reduce a few milliseconds from their reaction time, a defensive firearm owner will often opt for a handgun without a "Safety". | Experienced gun owners understand that in a defensive situation, the defender is always at a disadvantage by being forced into a reactive mode. And that survival may depend upon both decisions and actions that must be made within milliseconds. In order to reduce a few milliseconds from their reaction time, a defensive firearm owner will often opt for a handgun without a "Safety". The "key" word here is "experienced". |
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Do you ever tell your friends that something you purchased is "Great" - because you're too embarrassed to admit that you made a poor choice? | Do you ever tell your friends that something you purchased is "Great" - because you're too embarrassed to admit that you made a poor choice? |
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Perhaps the most dangerous of all... have you ever realized that you had slipped into denial after convincing yourself that something substandard was "excellent"? This most often occurs when a substandard product is promoted as being "exclusive" and only purchased by the most discerning of customers (indicating a high social status)... and sold at an inflated cost. | Perhaps the most dangerous of all... have you ever realized that you had slipped into denial after convincing yourself that something substandard was "excellent"? This most often occurs when a substandard product is promoted as being "exclusive" and only purchased by the most discerning of customers (indicating a high social status)... and sold at an inflated price. |
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The vast majority of customer surveys will not differentiate how the above influences distort the data in customer surveys. | The vast majority of customer surveys will not differentiate how the above influences distort the data in customer surveys. |