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articles:customer_satisfaction_a_fallacy [2022/05/09 09:56] – [Customer Satisfaction: Do customers "really" know what they want?] rrandallarticles:customer_satisfaction_a_fallacy [2023/04/28 10:50] (current) – [How meaningful are customer satisfaction levels?] rrandall
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 Do you ever tell your friends that something you purchased is "Great" - because you're too embarrassed to admit that you made a poor choice? Do you ever tell your friends that something you purchased is "Great" - because you're too embarrassed to admit that you made a poor choice?
  
-Perhaps the most dangerous of all... have you ever realized that you had slipped into denial after convincing yourself that something substandard was "excellent"? This most often occurs when a substandard product is promoted as being "exclusive" and only purchased by the most discerning of customers (indicating a high social status)... and sold at an inflated cost.+Perhaps the most dangerous of all... have you ever realized that you had slipped into denial after convincing yourself that something substandard was "excellent"? This most often occurs when a substandard product is promoted as being "exclusive" and only purchased by the most discerning of customers (indicating a high social status)... and sold at an inflated price.
  
 The vast majority of customer surveys will not differentiate how the above influences distort the data in customer surveys. The vast majority of customer surveys will not differentiate how the above influences distort the data in customer surveys.